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Viral Marketing


Burgers, Coke and the Black Death

Consumer Behaviour Marketing Social Media Viral Marketing
August 3, 2016

This week’s topic is viral marketing. To get your head around this subject there is a great academic paper which provides some insight in to this exciting area of Social Media Marketing. Kaplan and Haenlein’s paper, “two hearts in three-quarter time: How to waltz the social media/viral marketing dance” is an extremely thought provoking must-read. The authors work their way through the mine field of viral marketing with some great examples of campaigns that went really well (Diet Coke /…

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