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Mavens, craft beer and a heap of these !?!?!?!?!

Content Engagement Social Media
August 24, 2016

This week I’m going to base my post on some interesting research by Torgeir Aleti, Paul Harrington, Marc Cheong and Will Turner that looks at how the Australian brewing industry influence consumers on Twitter. The research is fairly comprehensive and is structured around proving, or disproving a number of hypothesis based on a series of constructs; • Indegree influence and retweet influence • Message formulation and language • Native platform behaviour • Reciprocity and; • Persistency One of the key…

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